Bimo is a visual creator, creative marketer, AI geek, music enthusiast, and full time Knicks fan. Throughout his career, he has collaborated with prominent companies such as Netflix, Jiwa Group, Bank Mandiri, XL Axiata, Ismaya, Lamudi Indonesia, Agung Podomoro Group, and Sinarmasland. His portfolio blends aesthetics, trends, media, and technology. He also frequently conducts mentoring sessions on design and creativity.

Bimo has received two notable recognitions: Lamudi’s Team Leader of the Year 2021 and Ruangguru Skill Academy’s Best Mentor in 2019. One of his most iconic works was a unique collaboration between Netflix and Janji Jiwa for the Gadis Kretek creative marketing campaign.

In 2014, Bimo graduated with a Bachelor’s degree in Visual Communication Design from Binus University, Jakarta. His final project, Pedhet and Gudel, was a trailer for a 3D animated series about a young cow and buffalo. This project landed him a position at an AR studio in Singapore, where he worked as a 3D modeler and animator for a year. The experience taught him discipline, punctuality, and the importance of conceptual thinking — marking a significant leap in his career.

In 2015, he pursued a Master’s degree at London School of Public Relations, focusing on marketing communication and branding, and graduated in 2017. That same year, driven by his interest in the media industry, he joined a broadcasting company and simultaneously sought to sharpen his design skills. From 2016 to 2020, Bimo worked with Greenlab Group and FCN Agency, where he developed expertise in both digital and print design, serving clients across F&B, banking, startups, telecommunications, events, and more.

His skills in digital marketing were put to the test at Lamudi Indonesia, a property-tech company focused on selling homes and apartments—products that require complex marketing approaches. Over four years, Bimo successfully connected hundreds of buyers and sellers. However, the pandemic hit the business hard. Seizing a new opportunity, he pivoted toward his true passion: the F&B industry, where his creativity could flourish across diverse visual materials.

Bimo then joined Jiwa Group, a leading F&B company in Indonesia, as Creative Director—a role that demanded precision across all aspects of visual communication, including print media, merchandising, production, social media, and point-of-sale design.

Despite the growing responsibilities, Bimo remains deeply passionate about his work and plans to continue evolving in the creative industry for years to come.

He is currently based in West Jakarta, where he lives with his lovely wife and son.

Bimo Satrio is a graphic designer, creative marketer, and a music enthusiast. He has worked with companies such as Netflix, Jiwa Group, Bank Mandiri, XL Axiata, Ismaya, Lamudi Indonesia, Agung Podomoro Group, etc. His portfolio is always a combination between aesthetic, trend, media and technology. Not only giving his best for commercial needs, he is also doing mentoring classes often. Bimo was associated with 2 awards: Lamudi’s Team Leader of The Year 2021 and Ruangguru Skill Academy’s Best Mentor in 2019. One of his iconic work can be found in a unique collaboration between Netflix and Janji Jiwa for Gadis Kretek’s creative marketing amplification campaign.

In 2014, he graduated from Binus University Jakarta as an Visual & Arts Bachelor. Bimo’s final project is called “Pedhet and Gudel”, a trailer for 3D animation series about a small cow and buffalo. They were in their quest of finding their parents. It was such a great experience making the trailer which made him got accepted in ARZap Studio Singapore. In Singapore, he worked as a 3D modeler and animator for about a year. He was making 3D character for AR technology which a very promising industry at that time. This job gave a huge leap in Bimo’s career, as he learned to be very punctual and discipline. Also, he improved his English skill here. Months passed, He decided to leave the company as he felt that it’s hard to have a hybrid working policy.

He then decided to comeback to university for master degree in 2015, London School Public Relation is the university where he continued his formal education and learn more deeply about marketing communication and branding. He graduated in 2017. In the same year, he joined the FM Radio company as he loved the industry very much, and willing to learn a lot. With the knowledge and skill that he had, Bimo felt that he needed to improve his design skill as he wanted to be a branding professional. Then, he joined Greenlab Group and FCN Agency circa 2016 to 2020, where we finally able to have a skill in design for digital and social media needs. He worked collaboratively with many different industries from FnB, Banking, Event, etc.

His skill in digital marketing got challenged where he joined Lamudi Indonesia, a property-technology industry, where their businesses are selling houses and apartments. Things that are expensive and not easy to sell. In 4 years, Bimo was successfully helping company to unite the buyer and seller for more than hundred times. Then, pandemic came and it hit the company really bad, where they had to let go almost a half of their employees. Looking at another opportunity, Bimo decided to follow his truly passion, which is FnB industry where he can be very explorative in crafting visual for many diverse collaterals. Jiwa Group was one of the giant in FnB industry in Indonesia, where they were able to opening up for more that thousands franchise in only 5 years. Being a creative director is a very challenging job, because he has to take care of everything; from printing media, merchandising, production, social media, point of sales visual, etc.

Although, the responsibilities are getting more challenging, Bimo is really in love with what he’s doing, and planning on keep doing this for more upcoming years.

Bimo is based in Jakarta together with his lovely wife and son.

Fin.