Event and Activation

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During my time at Lamudi, I worked on a series of award events that played an important role in strengthening the brand presence and company culture. As an Art Director, I managed the full creative scope from concept development to final execution. I was responsible for developing the visual direction, designing the key visuals, and ensuring every touchpoint, both offline and digital, stayed visually consistent and aligned with the brand identity. The role required me to work closely with multiple teams and vendors to bring the entire experience to life.

From stage visuals, presentation materials, motion graphics, event collaterals, social media assets, to on-site branding, every detail needed to work together seamlessly. I also supervised production and implementation to ensure the final execution matched the original creative vision. It was a highly hands-on role that demanded strong attention to detail, coordination, and problem-solving under tight timelines. More than just creating visuals, the challenge was translating ideas into immersive real-world experiences that people could truly engage with and remember.

When I first joined Janji Jiwa, I was immediately trusted to lead one of the brand’s biggest milestones, the Rebranding Launch Event. The transformation marked a major shift for the brand, from its previous dark and mellow identity into a more modern, playful, and bold direction with strong pink visuals.

I handled the event closely from end to end. From building connections with the event organizer, developing the rundown and stage experience, to coordinating music, documentation, and overall execution. We also collaborated with Gamaliel Tapiheru as the main performer while officially launching KSJ (Kopi Sejuta Jiwa) during the event.

It was a high-pressure yet exciting experience that taught me how to manage large-scale creative execution while ensuring every detail reflects the new identity of the brand.

For the opening of a beauty clinic at Hermina, I managed the project end to end. I handled the concept, script, and rundown, while ensuring the overall event flow ran smoothly.

I also coordinated all vendors, from decoration to MC, making sure every detail aligned with the brand’s image. From planning to execution, I oversaw both the creative and operational aspects to deliver a seamless opening experience.

For a padel event with Mazta’s network of doctors, I managed the entire experience from end to end. I developed the concept, arranged the event flow, and handled all logistics to ensure everything ran smoothly.

From coordinating the venue, activities, and vendors to managing on-site execution, I ensured every detail aligned with the brand’s objective.

The event was designed not only as a gathering, but also as a way to strengthen relationships and create a more engaging and memorable brand experience.

Every detail was carefully curated to align with the clinic’s image and create a professional yet welcoming atmosphere for guests and audiences. Beyond the creative aspect, I was also responsible for operational execution and on-site coordination to make sure everything stayed on track and according to plan. The experience required strong communication, quick problem-solving, and the ability to manage many moving parts at once in order to deliver a seamless and well-organized launch event.